Generative AI For Marketers

Generative AI Foundations

Start with the bedrock: ML, DL, and NLP. You’ll unpack the core ideas, see how they evolved, and understand why they’re the engine behind today’s generative AI: clear explanations, simple labs, real examples.

Generative AI For Marketers

Prompt Engineering

You’ll learn how LLMs read your inputs (tokenization, attention, context windows) and why clarity, structure, and specificity change the output quality.

Generative AI For Marketers

Agentic AI Systems

Build a clear mental model of agentic AI: what makes an “agent” different, how it reasons, plans, uses memory, and adapts with feedback.

Generative AI For Marketers

AI in Marketing

This module teaches how to use AI in marketing, covering content creation, social media, advertising optimization, and data analysis. You'll learn to enhance workflows, improve campaign performance, and gain valuable marketing insights through AI applications.

Generative AI For Marketers

Employability Kit

A practical, job-ready “Employability Kit” that builds core workplace communication, presentation, CV, interview, and business etiquette skills. Learners practice through mini-projects and leave with templates and artifacts they can use immediately.