What is DevOps?

Articles / 20 May 2024

Understanding DevOps

DevOps improves the cooperation between business units like development, IT operations, quality engineering, and cybersecurity. The DevOps process entails the elimination of sectionalism between software development, quality, and IT operations teams throughout the software development, testing, deployment, and running an array of phases to increase the rate at which software can be built and released.

Key components of DevOps include:

Automation: Monitoring and automating code testing and code deployment are effective since they eliminate delays and reduce human errors.

Continuous Integration and Continuous Deployment (CI/CD): The process of updating parts of the software and releasing them into production frequently.

Monitoring and Logging: Real-time performance monitoring and application logging to detect real-time issues and resolve them.

The Impact of DevOps on Popular Platforms:

Now let’s see a few examples that will help us understand how DevOps impacts our everyday life. 

1. Amazon

Amazon is a perfect illustration of how DevOps can shift a business. Between 2002 and 2005 Amazon transitioned from monolithic architecture to SOA and began practicing DevOps. This transition enabled Amazon to optimize their releases to a code release every 11.7 seconds on average. Amazon was able to cut the time to deliver new services for their customers with the help of automation of the infrastructure, processes optimization, and integration of development and operations teams. This element of flexibility has been pivotal in preserving Amazon’s advantage over the high-speed marketplace of e-commerce.

2. Netflix

Netflix is a global streaming service provider that partly focuses on DevOps to deal with its sophisticated system. Netflix has been able to embrace the Cloud Platform Cost Model and DevOps as a shift in infrastructure for innovation and massive scalability. It uses a sophisticated pipeline for CI/CD for deploying hundreds of updates per day. Moreover, Netflix is relying on Chaos Monkey that is part of its Simian Army to check the robustness of its IT systems introducing intentional failures. This makes sure that Netflix’s services are not compromised and it will be in a position to take care of any arising problems effectively serving millions of users globally.

3. Etsy

Another example of the use of DevOps in companies with growth problems is the online store Etsy for handmade and vintage products. When it first started, Etsy had many problems with its site and speed of deployments. With the help of the DevOps approach such as continuous integration and automated testing, Etsy managed to change its deployment process. They also replaced their previous culture of infrequent large chunks of code into more frequent smaller pieces to cut the deployment time to a minimum and downtime. This shift enabled Etsy to grow and expand while simultaneously making the site much easier to use.

4. Facebook

The fast expansion of Facebook made it clear that some mechanism was needed to efficiently and effectively push the changes and new features to all the nodes. Facebook’s solution was to adopt DevOps practices and its associated processes to push new code as soon as it was tested instead of waiting for a stage of deployment. This allowed for constant updates to the applications that could be released as soon as they were developed, which is important for the competitive environment in the field of social networks. Repeatable tasks and coordination between different levels of the organization are aspects that helped to establish Facebook.

Benefits of DevOps

The case studies of Amazon, Netflix, Etsy, and Facebook highlight several key benefits of DevOps:

Increased Deployment Frequency: What is important is that businesses can release updates and introduce new products or services at a regular interval.

Improved Collaboration and Communication: DevOps practices emphasize greater transparency and communication between developers and operators, facilitating more effective processes.

Enhanced Quality and Reliability: Test automation and continuous delivery principles allow the company to detect errors and fix them more efficiently and faster and thus make the software more robust.

Greater Efficiency: The use of robots in performing multiple repetitive tasks relieves human effort that can better be devoted to essential tasks.


DevOps is a culture change within the organizations with a purpose of adopting tools and practices to improve core operation effectiveness. The examples of successful practices in the case of Amazon, Netflix, Etsy, and Facebook show that DevOps can bring high financial benefits to companies through better software delivery and operational efficiency. Introducing DevOps within a business framework allows for a reduction in the time needed to develop software, a decrease in the number of errors in the product, and directions the efforts of IT specialists more toward strategic objectives and less toward medium-term victories.

Transform the way software is developed and delivered! Learn about DevOps and become the bridge between development and operations. Learn more:


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