Digital Marketing Bootcamp-W #1

Digital Marketing Bootcamp

Digital Marketing

Embark on an exciting journey of crafting compelling content, navigate the intricacies of media buying, and utilize AI tools for marketing automation and so much more!

What you will learn?

Attitude

Develop a customer-centric mindset, understanding the psychological and social factors influencing consumer behavior.
Embrace the dynamic nature of digital marketing, recognizing the shift from traditional to digital platforms.
Value the power of data-driven decision-making and the strategic use of analytics in digital marketing.
Appreciate the role of AI in enhancing marketing strategies and improving customer experiences.

Skills

Develop and execute digital marketing plans across various channels, utilizing media buying strategies and programmatic advertising.
Create engaging content optimized for digital platforms, incorporating SEO, visual storytelling, and user-generated content.
Implement integrated marketing campaigns, leveraging cross-channel analytics for optimization.
Monitor, analyze, and optimize digital marketing efforts.
Employ AI tools for predictive analytics, content creation, and SEO optimization.

Knowledge

Understand the principles underlying the marketing mix (4 Ps) and their application in various market environments.
Understand the key differences between digital and traditional marketing, and the advantages of digital channels.
Know the fundamentals of media buying in the digital landscape and the basics of programmatic advertising.
Gain a deep understanding of SEO tactics and strategies, including the impact of mobile and voice search.
Acquire knowledge of web analytics, predictive analytics, and the use of AI in marketing for strategic insights and targeting.